The Fair was considered as an international gathering that includes students of the higher education and graduates from Egypt, the Arab region and the Middle East considering Egypt an open and attracting educational market. The fair aimed to support the higher education and distinguished training and provide bigger opportunities for the exchange of ideas between  educational organizations and to serve as a gathering for all international and local universities in one place. This helped in presenting all information and possible potentials in front of students and parents looking for a good educational service according to the international quality of education. The fair also allowed graduates of universities and institutes to obtain good training opportunities, post-graduate studies or scholarships through which they can improve their educational, vocational and academic level.