K-pop, a global cultural phenomenon, garners mixed opinions. Some see it as "soft power" supported by the Korean government, serving diplomatic and economic purposes, while others dismiss it as a fleeting trend. Amid praise and criticism, K-pop offers bold narratives, worldviews, and top-notch choreography, defining itself as an artistic performance. It has not only replaced Western idol models but also serves as an industrial prototype that the West is beginning to adopt. K-pop's resilience can be attributed to its fan-centric approach and diverse production system. K-pop agencies connect creators of different backgrounds, forming a cultural network. This lecture aims to focus on the "perspectives," "strategies," and "methodologies" of K-pop creaters that captivate global fans. Understanding their values, methods, and fan engagement offers insight into K-pop's present and future in the global music market.

Networking creators in the K-pop scene: The production system and process of K-pop

-Jae-hyuk Choi (K-pop producer)

Abstract:

In this intriguing lecture, Jae-hyuk Choi delves into the fascinating world of K-pop, aiming to demystify its essence and the intricate process that goes into creating this global phenomenon. The exploration begins by questioning, "What is K-pop?" The speaker breaks down the seemingly complex process of K-pop, emphasizing that it isn't a super science but rather a nuanced combination of creativity, strategy, and cultural influence. Participants navigate through the steps involved in album production, examining how roles are meticulously divided and the significance of personal connections in shaping the industry's dynamics. The speaker explains its validity by including everyone involved in the production of K-pop as subjects of creativity, naming them not as artists and staff but as on-stage artists and off-stage artists. Furthermore, he explores the distinctive system of K-pop compared to other music industries. Throughout this enlightening journey, the speaker shares anecdotes and stories derived from personal experiences, offering a unique narrative that adds depth and context to the broader landscape of K-pop.

Further information and the registration form can be found here.