28555
Seminar
SoSe 23: The Economics of Entertainment Media
Daniel Gräßer
Kommentar
Scholarly inquiry into entertainment media is a bit of an outlier within media and communication studies in general and even media economics. Media’s supposed to provide information for citizens to make informed decisions, thus making substantial contributions to the functioning of democratic societies – a task too delicate to focus on distraction and amusement.
(Almost) in contrast, demand for entertaining content is traditionally higher than for mere information. This applies to audiences and their willingness-to-pay, as well as consumer good suppliers and the advertising industry. Promoting various products and services is more effective in entertainment environments. Thus, scholarly inquiry into production, distribution and consumption of entertainment media is necessary.
In the first part of the course, theoretic foundations will be laid, discussing economic theories and the media business model, critical approaches to (entertainment) media and strategic media management. Information and entertainment as (in)congruent concepts will be defined.
Second part of the course sees us focusing on particular entertainment media markets from streaming video to music and social media. Schließen
(Almost) in contrast, demand for entertaining content is traditionally higher than for mere information. This applies to audiences and their willingness-to-pay, as well as consumer good suppliers and the advertising industry. Promoting various products and services is more effective in entertainment environments. Thus, scholarly inquiry into production, distribution and consumption of entertainment media is necessary.
In the first part of the course, theoretic foundations will be laid, discussing economic theories and the media business model, critical approaches to (entertainment) media and strategic media management. Information and entertainment as (in)congruent concepts will be defined.
Second part of the course sees us focusing on particular entertainment media markets from streaming video to music and social media. Schließen
14 Termine
Regelmäßige Termine der Lehrveranstaltung
Di, 18.04.2023 14:00 - 16:00
Di, 25.04.2023 14:00 - 16:00
Di, 02.05.2023 14:00 - 16:00
Di, 09.05.2023 14:00 - 16:00
Di, 16.05.2023 14:00 - 16:00
Di, 23.05.2023 14:00 - 16:00
Di, 30.05.2023 14:00 - 16:00
Di, 06.06.2023 14:00 - 16:00
Di, 13.06.2023 14:00 - 16:00
Di, 20.06.2023 14:00 - 16:00
Di, 27.06.2023 14:00 - 16:00
Di, 04.07.2023 14:00 - 16:00
Di, 11.07.2023 14:00 - 16:00
Di, 18.07.2023 14:00 - 16:00