WiSe 18/19: Masterstudiengänge
Master Management und Marketing (ab WiSe 12/13)
0335c_MA120
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Grundlagen der empirischen Forschung (Principles of Empirical Research)
0335cA1.1
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Multivariate Analysemethoden und Qualitative Forschungsmethoden I (Multivariate
Analysis and Qualitative Research Methods I)
0335cA1.2
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Multivariate Analysemethoden und Qualitative Forschungsmethoden II
(Multivariate Analysis and Qualitative Research Methods II)
0335cA1.3
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Käuferverhalten und Marketingkommunikation (Consumer Behavior and Marketing
Communication)
0335cA2.1
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Business-to-Business-Marketing (Business-to-Business Marketing)
0335cA2.2
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Fallstudien zum Marketing (Marketing Case Studies)
0335cA2.3
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Führung und Organisation (Leadership and Organization)
0335cA3.1
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Personalpolitik (Employment Relations)
0335cA3.2
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Strategisches Management (Strategic Management)
0335cA3.3
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Management interorganisationaler Beziehungen - Theorien und Praktiken
(Management of Inter-Organizational Relations - Theory and Practice)
0335cA3.4
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Fallstudien zum Management (Case Studies in Management)
0335cA3.5
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Marketingtheorie (Marketing Theory)
0335cB1.1
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Managementtheorie (Management Theory)
0335cB1.2
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Ausgewählte Themen der Marketingforschung (Selected Topics in Marketing
Research)
0335cB1.3
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Ausgewählte Themen der Managementforschung (Selected Topics in
Management Research)
0335cB1.4
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Fremdsprachenkompetenz (Foreign Language Competence)
0335cB1.5