This course provides an in-depth introduction to media discourse, exploring both traditional forms (print, broadcast) and digital media. It begins with an overview of key concepts such as mediation, ... read more
This course provides an in-depth introduction to media discourse, exploring both traditional forms (print, broadcast) and digital media. It begins with an overview of key concepts such as mediation, genre, style, framing, audience engagement, and newsworthiness. We then examine the language used in traditional media like newspapers, television, and radio. The course progresses to digital or ‘new media,’ analyzing phenomena like virality, memes, clickbait, and fake news.
Students will be introduced to various analytical approaches to media language, including corpus-based discourse analysis and critical discourse analysis. By the end of the course, students will be equipped to design and complete their own media linguistics projects, applying these frameworks to real-world media texts.
